J. Callaghan Kennedy
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Who Knew? While You Poo

 

Hey! Did you know that…

A Verizon study found that 90% of people use their phone while in the bathroom. It’s instinctual. They are left without entertainment – just them and the stall – which makes the hustlers and bustlers of today uncomfortable, not wanting to waste a second of their day. But mindlessly scrolling through their feed ends up being an even bigger waste of their time. Who Knew? While You Poo placed posters on the back of public bathroom stalls with topics ranging from new trend breakdowns to classic video game facts to provide value to their time on the john.

 
 

Social

To extend engagement, we created an Instagram page for people to scroll through even more valuable content during their personal time. @whileyoupoo

 
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Credits:

Role: Writer & Researcher

Art Direction & Strategy: Spencer Kupish