The mission: Bring Korean food and flavors to America.
It might sound bold, but we have the sauce to prove it. As an expanding Korean-American e-commerce start up, KPOP Foods is driven by its goal to bring the tastes of Korea out west. The product did most of the talking, but we finished the conversation by building a fun, friendly brand voice that aims to educate on all things Korean cooking and culture.
We took a list of 2,000 unengaged email subscribers and transformed it into 22,000 members of the KPOP Fam we delighted with company updates, giveaways, and occasional banter.
Blog
Korean food and culture are one in the same. To emphasize this, we created thesauce, a blog highlighting some of the most interesting and entertaining aspects of Korean culture.
5 Ways To Drink Soju
On the Fourteenth Day of Every Month, My True Love Gave to Me…
The Superfood Under The Sea: Seaweed
Olympics and Tigers and Bears, OH MY!
See more at thesauce