Introducing: DJ Pei Day

Young people prioritize convenience and ease in order to pursue what they are truly passionate about. Our team kept this in mind when Tai Pei Frozen Food tasked us to specifically target millennials while increasing brand awareness, trial, and customer loyalty. But we also understood that this demographic was tired of brands showcasing young adults hard at work or laughing with friends. The result? DJ Pei Day. This laughable but relatable DJ’ing grandmother embodied the hustle, inspiring others to pursue their hustle by saving them time, money, and effort with her meal of choice.

Commercial

Out of Home

Social

DreamCoast Festival

Utilizing our extra $5M budget, DJ Pei Day will collaborate with Flume to create DreamCoast, a coast-to-coast music tour serving delicious beats and meals to concert goers.