This year, anything flys.
No, that’s not a typo. It’s Shutterfly’s 2019 “Anything flys” brand campaign that aimed to encouraged customers to share whatever they deemed worth giving. Released to customers with the annual catalog and on a grand scale with a minute-long TV spot, the concept caught fire during our peak holiday season. To continue this celebration of uniqueness, I extended this idea to copy for print, social, and even the intern Christmas card.
