Experience Bliss. With Park Hyatt Trouvaille.
Trouvaille (/tro͞oˈvī/) — A word often used by French travelers to describe a chance encounter with something wonderful. But what if we could take “chance” out of this serendipitous experience? In this project, that’s exactly what we set out to achieve. This Park Hyatt event — created by partnering with a variety of brands — provides an escape of rest and recuperation, however you define it. With curated weekends suitable for any interest, we offer your more-than-earned opportunities to experience bliss.
Personas
Who Are You? You’re an early riser, for both the run and the sunrise. You’re a night owl, but that never stopped you from dreaming. You take the world by storm, but you still see it as your oyster. You lead the pack. You follow your heart. But most importantly, you’ve earned time to focus… on you.
The term “working women” is thrown around in the industry as a blanket demographic term. But there is no one kind of working woman. We wanted to establish options for a variety of ambitions and goals, and with that, various preferences of what it means to take a breath and unwind. We created these personas to identify exactly who would benefit from Park Hyatt Trouvaille because they certainly deserve it.
The Food52 Partnership
Food is not just a way to sustain life, but a means of living it to the fullest. Food52 knows this better than anyone. They ensure that every meal is an opportunity to create something truly remarkable. Take part in mouth-watering tastings and cooking classes this weekend and leave with culinary capabilities beyond your sweetest dreams. Learn about the chemistry of what makes foods good for you and even better for your tastebuds to never have another boring salad at work again.
The Peloton x Nike Partnership
You believe that the hike up the mountain is always worth the view. That’s why you take on any challenge with open arms. Peloton and Nike are here to help you along the way. This weekend is full of fitness classes, premium gear, dinners with trainers, and more to teach you the secrets of how to improve your day-to-day workout regimens. Get ready to tackle the trip and feel better than ever once you cross that finish line.
The Aesop Partnership
Aesop knows that premium self-care products make a world of difference for your mental state. Their mission is to find the highest quality products made efficiently and safely, so you can know you’re experiencing the best formulations available. This weekend will allow you to rejuvenate your mind and body to be refreshed to take on the world long after the retreats come to an end.
Microsite Walkthrough
The purpose of the microsite is to call out the exciting events happening within each of the partnerships and to give visitors a detailed itinerary of their Trouvaille weekend experience will include, allowing them to best choose which experience matches their interests. The microsite would be accessed through Park Hyatt’s main website.